December 2010
7 posts
Social Media Monitoring needs Motifs and... →
Been meaning to post all week though I am so busy tying up my initial manuscript for Social Media Analytics there is little left for me to write blog posts with (all of my angst and…
Interesting Data Mashups and Hitsplitter.com plus... →
Heard about Google Ngram Viewer? Interesting to compare citations of terms in books (Google Ngram) with web search (Google Insights for Search) and see what we come up with.
HubSpot’s 101 Marketing Charts and Graphs contains... →
…. but I would like to know more about how extensive the data set is for the 101 Marketing Charts (embedded below). My sense is the information almost always just confirms what we…
Influencers and Web Journal early December 2010 →
Was reading Untangling The Social Web on the Economist Web site as a result of glancing at Jeff Larche’s post on Social Media Explorer titled Tracking The Elusive Influential and…
Making Better Decision finding Influencers – Fresh... →
A tip from Charlie Osmand over at Fresh Networks (who I believe spoke in London at #msm10 last week, where I was at and also spoke) caught my attention this morning and I took a…
Making Queries better with related phases →
In my the last few weeks I have been hearing of ways to improve the results of Social Media queries by finding out words that often appear near each other in documents that are…
Social Media Case Studies – I’m smiling – Web... →
Well, I got the first case study for my book back from Synthesio – its for Accor hotels and it’s exactly what I asked for – smiling. I realize that in asking people to fill out a form…
Back from London – what i saw and what i missed →
Been really busy writing my Social Media Analytics Book – the site for the book is live but still being worked on (hopefully it won’t be taken down much for additional work but…
November 2010
20 posts
Glide Technology Event at CIPR – November 26th,... →
I’m speaking at the Glide Technology event tomorrow morning here in London focusing on Glide Intelligence, Glide Technologies new platform. Posting has been as light as the…
BrandWatch announcement ar #MSM10 →
I’m speaking at Monitoring Social Media 2010 London today and presentations are great ( mine is posted in the post previous to this one). one piece of news is the Announcement about…
BrandWatch announcement ar #MSM10 →
I’m speaking at Monitoring Social Media 2010 London today and presentations are great ( mine is posted in the post previous to this one). one piece of news is the Announcement about…
Monitoring Social Media 2010 London and Integrasco... →
I’m in London all of this week doing a series of public and private speaking engagements beginning with Monitoring Social Media 2010 Monday and followed by a private event…
Alterian Alchemy launches →
Just found out today Alterian launched a new consolidated marketing and analytics platform dubbed Alterian Alchemy. I had heard rumors of a new announcement coming from Alterian for…
Social Media Analtytics Case Studies →
I need Social Media Analytics Case Studies for the the book I’m writing and I put up a page up on this blog (link in the upper right) where you can read and contact me if your…
Finding Influencers using CisionPoint – Attend our... →
Just want to remind readers the CisionPoint Webinar I’m doing is Tuesday, November 16th at 2PM EST
Tuesday, November 16th
1:00 PM CST
Let’s talk about one…
New Flash Enablements with Adobe SiteCatalyst... →
Last year as I worked on the analytics (social media & web analytics) for a mens grooming site dedicated to removing extra unwanted facial hair (details omitted). I marveled at the…
Measuring Who Matters – Join me at a Webinar... →
I’ll be conducting a webinar with Jay Krall of Cision on November 16, 2010 (tomorrow) at 2PM EST or 1PM CST.
Measuring Who Matters
I hope you can join me along with the 300+…
In one week – Monitoring Social Media London... →
Speaking in London a week from today (actually I’ll be in London from this Saturday till the following Sunday, November 28th, with a short trip to Oslo, Norway and another to…
QR Codes and Analytics Tracking →
I was about to go to bed when I decided to try one more thing.
You know the QR Codes that everyone is getting into now, they’ve been around forever but now are being used…
Converseon and CIC – International Social Media... →
As I’m writing a chapter on International Social Media Monitoring and Analytics it comes to light Converseon and CIC have partnered to add depth to Conversation Miner’s…
Your Job or Your Work and Web Journal – Oct 26th –... →
Chris Brogan’s post on Your Job or Your Work caught my eye today and it reminded me of my job to get the book I’m writing finished (a new book site is up but we’re still working out…
Radian6 improvements – Here’s What we waited for... →
I knew about the changes that are rolling out today on the Radian6 platform since last week, but aside to alluding to them last week in a post I remained silent till tonight when news…
Monitoring Social Media 2010 Conference & Bootcamp... →
Decided to write about Monitoring Social Media 2010 and Monitoring Bootcamp, along with some videos I made without my notes (I took many notes on my iPad, but found they are…
At Monitoring Social Media 2010 NYC and the... →
I’ll be speaking at Monitoring Social Media 2010 NYC and tomorrow’s Bootcamp and will try to post about it while there – might be a good idea to follow the conversation on Twitter…
Last minute tickets for Monitoring Social Media... →
Just want to mention to readers who are in New York (or will be in New York this week) Monitoring Social Media 2010 NYC is happening this Thursday and you can get passes for it with…
PoliPulse and the Power of Opinion Monitoring from... →
I was shown Crimson Hexagon’s new offerings in their ForSight™ platform today (which was released on October 5th, 2010, the very same day I was in Boston speaking at…
The Social Media – Organic Search EcoSystem... →
While drafting some ideas from my book this weekend my mind drifted to a familiar theme of Organic Search Optimization and Social Media Optimization merging and the more prevalent…
October 2010
9 posts
Some thoughts about Searching and what to use... →
Occurred to me recently that Google can be, under certain conditions, an excellent tool to categorize sites and media properties with, though I realize it will not work in…
How Much are You Worth and Web Journal Oct... →
Did you know that among married couples, it takes at least five positive comments to offset one negative one according to researcher John Gottman. A post on Harvard Review cites…
Monitoring Social Media 2010 Boston presentation... →
A friend videotaped my session at Monitoring Social Media 2010 Boston last week which was well received but also struck a somber note (see bottom of post) as many were perceiving,…
Negative Space and Social Media →
In thinking about what data is meaningful to show clients it’s often been the case that people don’t know what they want (and may want us to tell them). But going back to my…
Alterian takes on Radian6 with an Engagement... →
Just got the news today Alterian SM2 Techrigy is meeting or upping Radian6′s play with an Engagement Console of it’s own; sounds like the capabilities are similar to what Radian6 has…
Social Media Case Studies and how I think they... →
I started the first pages of my new book on Social Media Analytics this weekend (not an easy book to write, or maybe, with enough cooperation, parts of the book will write themselves,…
Monitoring Social Media 2010 in Boston – A Recap →
I spoke at Monitoring Social Media 2010 in Boston this Tuesday, October 5th, and it was a fantastic event which keeps on getting better over time; was so busy at the event I decided…
Social Media Monitoring Alignment and Cezanne’s... →
I was thinking about the Compete Paper on Social Media Analytics I wrote (and hope to have some more good news to say about Social Media Analytics shortly) because, what set my…
AOL buys TechCrunch, the end of an Era plus The... →
It was only a matter of time until it happened but I’m not surprised TechCrunch was sold to AOL and Where They Go From Here on in. Arrington looked tired at TechCrunch Disrupt in New York this May, and if you have been reading TechCrunch regularly, as I have, Michael Arrington frequently has had to take distance himself. According to Arrington….
September 2010
20 posts
Who actually owns Cloud Data? →
An article I wrote with Cecilia Pineda Feret on Cloud Data was just published at MyCustomer.com titled
Who owns the data in network Clouds?
Definitely worth a read.
Turns…
Social Media ROI White Paper for Compete.com... →
Readers of my blog get a chance to read my white paper on Tracking Social Media ROI using Spectrum Analytics a day ahead of Tuesday afternoon’s webinar on the subject.
I’ll also…
Pharmaceutical Social Media, the price of being... →
Pretty impressed with a Pharmaceutical Social Media eBook I just read by Chris Iafolla of Shift Communications. As I did some work with Pharmaceuticals while working at Porter…
51% of those reached by a company on Twitter are... →
Interesting statistic and a friend of mine gave me a link to this info-graphic earlier this week. Do you believe the first point (51% of those reached by a company on Twitter are…
PeekYou DeepPeek GeoLocaton Deep Dive on Starbucks →
One more post on PeekYou as I was asked to share some geolocation deep dives, or DeepPeek, that didn’t come across on previous posts I’ve done.
Listening platforms…
IBM’s DataCube Play and Web Journal Sept 21-22nd... →
Meant to mention IBM Acquires Analytics Firm Netezza for $1.7 Billion the other day – what comes to mind is the ability to create a data warehouse inexpensively might be the play…
PeekYou Geo-Location Snapshots →
Wrote about the Twitter Account Reverse Lookup Case Study from PeekYou and Starbucks Case Study recently but today I have actual images of Geo-Location searches you can perform…
Google’s Geo-Location, Google-Me & Search... →
Happy to hear that Google will Distribute Mobile Devices To Businesses For Checkins, Ratings And More and we are talking about millions of custom mobile devices to small businesses…
Google’s Wonder Wheel & Improved Search Rankings →
As of last week Google’s Wonder Wheel is disabled as a result of rolling out Google Instant but it’s easy to re-enable by just temporary turning off Google Instant when you want…
Social Catch Up and Web Journal Sept 10th –... →
TechCrunch’s post last week by Michael Arrington on About.Me looks pretty interesting and I already signed up to reserve my name which is About.me/marshallsponder (but it’s not…
How to Track Your Social Media ROI Webinar... →
I’m smiling and grinning ……. the email just went out to 150,000 of Compete’s subscribers – I hope my readers join me on the 28th to talk about actually tracking Social Media ROI and…
Attending SmartContent Oct 19th, 2010 NYC →
There’s a conference happening in New York City on October 19th, 2010 that looks really good and I’ll be there - it’s called The SmartContent.
Readers can register with the code…
Twitter Account Reverse Lookup Case Study from... →
Actually, the other day as I wrote about PeekYou and shared the Starbucks case study featuring PeekYou’s Reverse Lookup data I neglected to mention I had yet another study…
Google Instant and Web Journal Sept 8th-9th, 2010 →
Well, the big announcement about Google Instant came and went and guess what? I’m not seeing any real impact in search traffic from sites that I can monitor in Google …